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Storytelling as a Business Strategy



What's Your Story?

Posted on 04/26/2013 by Chris A. Maslin

Every company has a story. Maybe it’s the inspired beginnings of an organization’s founders who created a company fueled only by a dream. Maybe it’s the rags-to-riches tale of...

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Infusing Company Culture into New Employees

Posted on 04/26/2013 by Chris A. Maslin

Many companies spend a great deal of time and energy attempting to create that perfect culture they want their employees to associate with their business. What some of these organizations fail to...

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Creating a Nurturing Culture

Posted on 04/26/2013 by Chris A. Maslin

Do you have a pulse on your organization’s culture? Take a look around - what are the conversations about in the break room? What kinds of Dilbert cartoons are posted on bulletin boards?...

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Return on Investment: Corporate Sustainability

Posted on 04/26/2013 by Chris A. Maslin

Corporate Social Responsibility (CSR) is a hot topic, and critical to Biltmore’s core value of community service. Specifically, we seek to also be force for sustainability in our local...

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First Impressions

Posted on 04/26/2013 by Anna Sullins

In the past, we’ve discussed the importance of Infusing Company Culture Into New Employees before they are new employees. After all, company culture begins taking form in your future staff...

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