Partner with a Trusted Name – Biltmore®
Artaissance Product Inspiration & Development
From its inception in 1895, Biltmore has always reflected a grand and exemplary vision of warmth, welcome, and gracious hospitality. Today, that lifestyle is available through Biltmore® For Your Home, Biltmore's branded products licensing division. With partners in home furnishings, building products, outdoor living and landscape products, and specialty foods, Biltmore® For Your Home shapes the way discerning consumers live, decorate, and entertain.
Harness the Power of the
Biltmore® is a powerful national brand synonymous with craftsmanship, value, quality, tradition, and style. Our name inspires confidence, drawing high-quality traffic to your store, turning lookers into buyers, validating purchasing decisions, and paving the way for long-term relationships with consumers who have the financial resources and the desire to invest seriously in home decorating and lifestyle endeavors.
"Belk has been able to leverage the Biltmore® brand's reputation for opulent and gracious living into a home furnishings franchise for our company. To date, the results have surpassed our high expectations, and our growth plan for the future is aggressive."
—Chris Eliasion, Vice President of Product Services, Belk Stores Services
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Customers Who Trust the Biltmore® Name
The average Biltmore brand customer is female, 35–64, with a household income between $91,500 and $147,400. She is someone who:
- makes the purchasing decisions within the household
- prefers traditional style
- trusts Biltmore to represent quality
- expects to pay more for the craftsmanship associated with the Biltmore name
- wants brand affirmation to confirm her developing tastes or her status
Support Every Step of the Way
Products That Uplift
Let your customers achieve their dreams! Biltmore® products are inspired by the furnishings, architecture, and landscape of Biltmore® and reflect, in their every detail, its standards of excellence and beauty. Designs are scaled down for the way we live today, allowing homeowners to create spaces that embody contemporary comforts while paying homage to the grandeur and elegance of a bygone era.
"We are very pleased with how our customer, the Independent Custom Framer, is embracing the Biltmore® For Your Home brand and how enthusiastically they are marketing, merchandising, and selling Biltmore art and framing products to the consumer. We have found our relationship with Biltmore to be a true partnership, as they are continually bringing new ideas and opportunities to us and are open to our ideas on how to move the brand forward together."
—Lynn Fey-Duncan, Vice President, Corporate Identity, Larson-Juhl
Marketing that Works
Biltmore® backs licensing partners with a robust, multi-layered marketing program to increase awareness and share the story, strength, and relevance of our brand with consumers and retailers. Our public relations efforts, online marketing, custom magazine/catalog, consumer and trade magazine print plans, business-to-business tools, product promotions, and more all work in concert, helping you boost your sales with ease.
Become a Biltmore® Licensed Partner Today
To find out how you can begin using the prestige of Biltmore to expand your business, contact Tim Rosebrock, VP & GM Biltmore's Licensed Products Division. We look forward to hearing from you.