Facilitators


Jeff Plack

Director of Business Development
Biltmore Wine Company


Jeff Plack serves as Director of Business Development for Biltmore Wines. He works closely with the estate marketing and operations teams to leverage Biltmore's 1.4 million annual visitors and maximize the company's direct-to-consumer wine sales. With a focus beginning the moment guests enter Biltmore’s gates and culminating in their visit to America’s most-visited winery, DtC sales maintain significant double-digit annual growth year over year.

Jeff’s infatuation with the wine industry began in college, but it was not until recent years that he pursued a career path with wine at its core. He has spent nearly two decades in both business development & operations in multiple industries ranging from commercial wood products to consumer brand licensing. Jeff credits those two dynamics with influencing his appreciation for both sides of the equation. Speaking nationally on topics such as building brand loyalty, customer experiences, storytelling & sales, and wine education, his diverse experience enables him to cater his message to a variety of audiences.

Jeff  holds his Masters of Business Administration from Western Carolina University and lives in the Asheville area with his beautiful wife and two daughters. In his free time, he loves running, reading, and relaxing with a glass of wine at home in the mountains of NC.


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