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Re-Engaging the Disenchanted Customer: The Art of Service Recovery

Posted on 05/09/2018 by Anna Sullins

There are a few critical touch-points in the customer relationship cycle that make or break the customer experience. The first is the initial impression your brand makes on a potential customer,...

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Three Ways to Use Storytelling in the Workplace

Posted on 01/29/2018 by Anna Sullins

There was a time when the world turned ever so slightly slower. Ladies and gentlemen found ample time for civilized pursuits. No one felt obliged to hurry through the day, though some did so by...

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Five Keys to Providing Excellent Customer Service

Posted on 12/08/2017 by Chris A. Maslin

Customer service is the last great differentiator between organizations. You cannot afford to push it to the back burner, rather, customer service must be seen as an integral part of every employee&...

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Storytelling as a Marketing Tool

Posted on 04/26/2017 by Hannah Grady

Imagine you are a 10 year-old girl living in the 60s, swinging your legs languidly on a porch swing and flipping through a magazine looking for something interesting. You come across a picture of...

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Gracious Hospitality Transcends Industry Boundaries

Posted on 11/10/2016 by Emily McCollin

What does a car dealership, hotel, and craft brewery have in common? While it may seem that the differences are huge, they all share the common need for customers. Each of these industries would...

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