Return on Investment: Corporate Sustainability

Written By Chris A. Maslin


Strategic Storytelling

Corporate Social Responsibility (CSR) is a hot topic, and critical to Biltmore’s core value of community service.  Specifically, we seek to also be force for sustainability in our local community and world.  Corporate sustainability may be a current buzzword, but it has been part of the Vanderbilt legacy from day one and we pursue it still today.  In fact, Biltmore received recognition for these efforts in by winning the “Triple Bottom Line Award”.

As the general population becomes more educated, aware, and action oriented about environmental issues, many customers are seeking out businesses with a strong environmentally responsible track record.   Patrons want to know whether their companies are actively seeking to reduce their carbon footprint or if are they sticking to the wasteful ways of the past.  If they find they later is true, they will take their business elsewhere.

In the hospitality industry exceeding expectations of the guest is the goal.  However, as guests behavior changes, so do their expectations.  Exceeding guests’ expectations once meant fresh towels and linens daily or an endless supply of water bottles in the mini- fridge. Today, exceeding environmentally conscious guests’ expectations means something much different.  There are many little things that can be done to make a difference and save our precious natural resources.   Below are some ideas we implement at Biltmore that can help make your organization more sustainable.

This is just a start.  From energy efficiency to waste reduction, an investment in corporate sustainability can boost margins, while appealing to both customers and employees.  Consider ways you can revise operations to become more sustainable and deliver ROI.

Green Investments to Maximize ROI

“Greening” Your Hospitality Training

Chris Maslin, SPHR, is the Director of Staffing and Professional Development for the Biltmore Center for Professional Development and the Biltmore Company. The Biltmore Center for Professional Development offers programs that can take your business to the next level of success. For more information or a list of programs, visit us online or call 828-225-6158