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What's Your Story?

Strategic Storytelling Archives

Written By Chris A. Maslin

Every company has a story.  Maybe it’s the inspired beginnings of an organization’s founders who created a company fueled only by a dream.  Maybe it’s the rags-to-riches tale of someone who lost it all before creating an empire.  Maybe it’s a business that endured a disaster but bounced-back after its employees rallied to its aid.  Whatever your story, it’s critical to your company’s image, relationship with employees and clients, and the bottom-line.

Memorable and inspiring stories give your employees a sense of being part of something bigger than themselves; of being connected to something they can identify with and be proud to share with others.  It’s not just your employees who are affected by these stories – it’s your customers, too.  Your stories often trickle down to your clientele, and can create an emotional connection.  They can illuminate aspects of your company that create pride and interest, and, after all, wouldn’t we all prefer to patronize a business with a unique or inspiring story to tell?

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