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Avermore Jewelry marks a new chapter in Biltmore’s story and is a testament to the estate’s enduring allure.
Aubrey Vanderbilt Cecil Baliles, the great-great-granddaughter of George and Edith Vanderbilt, is the Founder and Creative Director of Avermore, a fine jewelry brand inspired by the craftsmanship and beauty of Biltmore Estate. Discover how her designs honor her family’s history while embracing a bold, modern vision.
Inspired by George Vanderbilt’s vision for the estate and Edith Vanderbilt’s unwavering commitment to preserving her husband’s legacy, Aubrey embarked on a mission to create jewelry that encapsulated the estate’s timeless elegance and deep heritage.
“In a world where trends and fast fashion often overshadow the true essence of jewelry, Avermore is dedicated to creating pieces that will be cherished and honored,” said Aubrey. “Our designs are meticulously crafted with an unwavering commitment to craftsmanship that reflects our core values.”
In a recent interview with Town & Country, Aubrey describes how an incident with an emerald was the impetus to go all in with Avermore Jewelry.
“My great-great-grandmother had an emerald brooch that I love,” Aubrey said. “A few years ago, the matching ring was being worn at a wedding reception dinner. The stone fell out of its setting and ended up in a butter dish, and that was a turning point for me. I saw that I could modernize an heirloom by turning it into a more wearable piece of jewelry that still carried its history and its connection to my family.”
Aubrey’s vision isn’t just about creating jewelry; it’s about creating a legacy that celebrates the past, honors the present, and inspires the future.
“With Avermore, I took a page out of the era in history where women were exchanging corsets for slip dresses, incorporating bold design with Gilded Age sensibilities. Avermore is designed in luxurious metals with architectural features to create timeless pieces with notes of modern refinement for everyday wear,” said Aubrey.
In an industry often characterized by imitation, Avermore’s commitment to innovative design serves as a key differentiator, with each piece created as a singular work of art. Designs draw inspiration from a wide variety of elements, with Edith Vanderbilt cited as one of the primary sources for her timeless elegance and self-expression.
Crafted with only solid metals and AAA gemstones, Aubrey’s designs marry sophisticated lines with delicately placed detail. Every element works together in harmony to create a vision of refinement, adding a breath of simplicity and elegance to your day.
“For me, Avermore began as a way I could carve out my own path to honor the Vanderbilt legacy. My husband Kyle and I work as a team, building a new part of our own family legacy for generations to come,” said Aubrey.
Aubrey believes that much of today’s jewelry has been defined by mass production, losing the artistry and soul that make each piece meaningful. Every Avermore design is thoughtfully created and handcrafted in Asheville, North Carolina, preserving the integrity of true craftsmanship and the beauty of individuality.
“With Avermore, we are creating unique jewelry designs that come from the heart just as much as they are inspired by history. Through meticulous design and execution, we are delivering timeless jewelry that tells a story while also exceeding the expectations of quality for fine jewelry,” said Aubrey
“Where timeless elegance and craftsmanship meet generational storytelling—that’s where you will find Avermore,” Aubrey said. “Thoughtful pieces provide first-time buyers and collectors with high-quality heirlooms rooted in the enduring legacy of the family that founded and now preserves Biltmore.”
Seek the Avermore spirit for yourself with breathtaking displays on the estate at our Traditions and Marble Lion shops and online, and you’ll see what jewelry was always meant to be: timeless treasures, each with a narrative waiting to be discovered, embraced, and shared.Main image: 1920s-era photograph of Edith Vanderbilt in the Tapestry Gallery of Biltmore House.
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