Arrow Left BACK TO BLOG

Fans Choose Our 2020 Christmas Wine Labels

All Things Biltmore • 09/08/20

Written By Jean Sexton

For the past three years, our Facebook fans have been the ones to choose the style of our Christmas at Biltmore Wine labels.

Crowdsourcing our Christmas wine labels

Fans choose our 2020 Christmas Wine Labels
Indoor and outdoor holiday elements were chosen by our Facebook fans for 2020

“It’s worked so well that we keep doing it,” said Chris Price, Wine Marketing Manager. “By voting for the Christmas wine label styles and themes on Facebook, our fans really help us capture the spirit of the season.”

Working with a North Carolina artist

The Biltmore wine marketing team selected artist Denise Nelson of Sherrils Ford, North Carolina, to create two original paintings that would incorporate the holiday images and elements selected by Biltmore’s Facebook followers for our Christmas wine labels.

Christmas at Biltmore white and red wines
Your virtual tasting theme can be anything you like, including Christmas at Biltmore white and red wines!

Two winning themes emerged after two rounds of online voting: a wonderfully warm vignette in the grand Library of Biltmore House, and a whimsical outdoor scene featuring the iconic architecture of America’s Largest Home®.

Images tell a special story

Fans choose themes for our 2020 Christmas Wine labels
Paintings in progress: artwork for both labels side-by-side in Denise Nelson’s studio

According to the artist, her assignment felt a little overwhelming at first because both the Library and the house are so richly detailed, but as she began working with the two different ideas that were selected, the images began to tell their own special stories.

Fans choose themes for our 2020 Christmas Wine labels
Denise builds layers of warm color and delightful detail for the Christmas at Biltmore Red Wine label painting

“I started with the Christmas at Biltmore Red Wine label,” Denise said. ” It was delightful to present an interior view of the house that includes a child’s rocking horse and Cedric, the Vanderbilts’ beloved Saint Bernard, resting on the hearth in front of the massive fireplace.”

Detail of Cedric the St. Bernard for our 2020 Christmas at Biltmore Red Wine label
Denise captured Cedric the St. Bernard in magnificent detail, from the rough texture of his coat to the firelight reflected in his eyes

Denise was able to work in other wonderful Library details, like cheerful Christmas décor and a glimpse of Pelligrini’s The Chariot of Aurora ceiling painting soaring overhead.

Classic architecture meets frosty fun

Artist's palette with colors for Christmas at Biltmore Wine labels
Denise kept her colors cool for the Christmas at Biltmore White Wine label

Fans also voted to see a snowy outdoor scene featuring Biltmore House at night, and Denise was happy to oblige.

Fans choose themes like this snowman for our 2020 Christmas Wine labels
For the Christmas at Biltmore White Wine label, Denise painted a timeless winter scene that looks as if the Vanderbilts and their guests might have created this cheerful snowman before returning to the warmth of Biltmore House!

“I imagined a nicely chilled bottle of Christmas at Biltmore White Wine,” said Denise, “and that helped me capture the tone of the season. You’ll see the windows of Biltmore House alight for the holidays, and a cheerful snowman in a red scarf adds a bit of frosty fun to the formal architecture.”

Give a thoughtful gift of wine this season

Christmas at Biltmore wines with dessert
Christmas at Biltmore Wines are perfect for gift giving and for complementing your favorite flavors at the holiday buffet or dessert table

Whether you’re in the mood for a fragrant, semi-sweet white wine or a soft, fruit-forward red, our Christmas at Biltmore Wines offer a classic complement to your favorite flavors at the holiday buffet or dessert table. As an added bonus, the lovely labels make both wines a charming gift of the season for someone special.

Subscribe
Notify of
1 Comment
Oldest
Newest
Inline Feedbacks
View all comments
Lori Scarbrough
1 month ago

As an artist I love this well done💕

White V
BRING THE KIDS FOR FREE

Christmas at Biltmore & Candlelight Christmas Evenings are FREE for kids 9 and younger.

View Offer Details