Fans Choose Our 2020 Christmas Wine Labels

For the past three years, our Facebook fans have been the ones to choose the style of our Christmas at Biltmore Wine labels.

Crowdsourcing our Christmas wine labels

Fans choose our 2020 Christmas Wine Labels
Indoor and outdoor holiday elements were chosen by our Facebook fans for 2020

“It’s worked so well that we keep doing it,” said Chris Price, Wine Marketing Manager. “By voting for the Christmas wine label styles and themes on Facebook, our fans really help us capture the spirit of the season.”

Working with a North Carolina artist

The Biltmore wine marketing team selected artist Denise Nelson of Sherrils Ford, North Carolina, to create two original paintings that would incorporate the holiday images and elements selected by Biltmore’s Facebook followers for our Christmas wine labels.

Fans voting online chose our Christmas at Biltmore wine labels
Fans voting online chose the themes for our 2020 Christmas at Biltmore wine labels

Two winning themes emerged after two rounds of online voting: a wonderfully warm vignette in the grand Library of Biltmore House, and a whimsical outdoor scene featuring the iconic architecture of America’s Largest Home®.

Images tell a special story

Fans choose themes for our 2020 Christmas Wine labels
Paintings in progress: artwork for both labels side-by-side in Denise Nelson’s studio

According to the artist, her assignment felt a little overwhelming at first because both the Library and the house are so richly detailed, but as she began working with the two different ideas that were selected, the images began to tell their own special stories.

Fans choose themes for our 2020 Christmas Wine labels
Denise builds layers of warm color and delightful detail for the Christmas at Biltmore Red Wine label painting

“I started with the Christmas at Biltmore Red Wine label,” Denise said. ” It was delightful to present an interior view of the house that includes a child’s rocking horse and Cedric, the Vanderbilts’ beloved Saint Bernard, resting on the hearth in front of the massive fireplace.”

Detail of Cedric the St. Bernard for our 2020 Christmas at Biltmore Red Wine label
Denise captured Cedric the St. Bernard in magnificent detail, from the rough texture of his coat to the firelight reflected in his eyes

Denise was able to work in other wonderful Library details, like cheerful Christmas décor and a glimpse of Pelligrini’s The Chariot of Aurora ceiling painting soaring overhead.

Classic architecture meets frosty fun

Artist's palette with colors for Christmas at Biltmore Wine labels
Denise kept her colors cool for the Christmas at Biltmore White Wine label

Fans also voted to see a snowy outdoor scene featuring Biltmore House at night, and Denise was happy to oblige.

Fans choose themes like this snowman for our 2020 Christmas Wine labels
For the Christmas at Biltmore White Wine label, Denise painted a timeless winter scene that looks as if the Vanderbilts and their guests might have created this cheerful snowman before returning to the warmth of Biltmore House!

“I imagined a nicely chilled bottle of Christmas at Biltmore White Wine,” said Denise, “and that helped me capture the tone of the season. You’ll see the windows of Biltmore House alight for the holidays, and a cheerful snowman in a red scarf adds a bit of frosty fun to the formal architecture.”

Give a thoughtful gift of wine this season

Christmas at Biltmore wines with dessert
Christmas at Biltmore Wines are perfect for gift giving and for complementing your favorite flavors at the holiday buffet or dessert table

Whether you’re in the mood for a fragrant, semi-sweet white wine or a soft, fruit-forward red, our Christmas at Biltmore Wines offer a classic complement to your favorite flavors at the holiday buffet or dessert table. As an added bonus, the lovely labels make both wines a charming gift of the season for someone special.

Decking the Halls, Biltmore Style

Each year, our Floral Displays team decks the halls of America’s Largest Home® for Christmas at Biltmore.

For 2019, discover how they draw inspiration from the beautiful details, including the art and furnishings, in Biltmore House.

Winter Garden and Surroundings

Decorating Christmas trees in Biltmore House
Norene Barrett puts finishing touches on a Christmas tree topper

Norene Barrett began working at Biltmore 18 years ago in the mail services department. Though she enjoyed her role, she looked for different ways to express her own creativity.

In 2015, after taking an intensive course in floral design, Norene joined Floral Displays and is now responsible for decorating sections of Biltmore House and the estate.

Decorating Christmas trees in Biltmore House
Floral team members Feny Bryan, Norene Barrett, and Kathy Nameth decorate a trio of trees inspired by the Greek friezes on the wall

“This trio of trees is meant to take guests back in time,” Norene said of her design for the area between the Winter Garden and the Billiard Room. “The trees are cheery and bright, but I used a lot of white elements for continuity with the series of Greek friezes on the walls.”

Norene added snowy branches to her décor along with period ornaments to bring a nostalgic feeling of Christmas past.

Winter Garden in Biltmore House decorated for Christmas at Biltmore
Winter Garden decorated for Christmas at Biltmore

For the Winter Garden, Norene is planning to light the evergreen garlands so that they glow, and instead of traditional kissing balls suspended from the greenery, she has created sparkling swags that catch the light. She’ll also add plenty of poinsettias to emphasize the garden feel of the space.

Breakfast Room

Adding ornaments to a Christmas tree in the Breakfast Room
Joslyn Kelly adds ornaments to the Breakfast Room tree

“This is the room where the family would eat breakfast, so I wanted it to have a warm, homey feeling as if you’re being welcomed to the table,” said Joslyn Kelly, floral designer.

Pink ornaments for the Breakfast Room
A selection of red and pink Christmas ornaments chosen to complement the Breakfast Room decor

Drawing inspiration from the room’s elegant cut velvet draperies and upholstery, Joslyn selected ornaments in a range of pinks and reds to complement the lovely patterns and colors of the fabric.

Floral displays on the Breakfast Room table
Lush floral displays and cranberry topiaries top the Breakfast Room table during Christmas at Biltmore

Look for glorious floral arrangements, towering topiaries of deep burgundy cranberries, and gilded pears among the delicate crystal and china place settings on the table.

Morning Salon

Nativity scene in the Tapestry Gallery
The estate’s Nativity scene, often staged in the Tapestry Gallery in years past

Cristy Leonard has been a member of the floral team for seven years, and the Salon is one of her areas to decorate for our 2019 Christmas at Biltmore celebration.

The estate’s large traditional Nativity will be staged in the Salon this year, and according to Cristy, the set has been a major source of inspiration for her designs.

“I’ve planned special new surroundings that includes twinkling lights to resemble nighttime in Bethlehem,” Cristy said.

Biltmore designer holds ornaments she created
Cristy Leonard displays ornaments she created for the Salon tree

Cristy chose to decorate the Salon’s main tree in brilliant peacock blues and greens with bright touches of gold. She added cherubs, gilded grapes, and grapevines to symbolize the prosperity and blessings of the season.

Christmas tree in Biltmore House Salon
Salon Christmas tree wound with gold fabric

As a finishing touch, Cristy swathed the tree in yards of gauzy golden fabric, echoing the look of the room’s iconic draped and tented ceiling.

Third Floor Living Hall

Harpist in Third Floor Living Hall
Seasonal music in the Third Floor Living Hall

During the Vanderbilt era, Third Floor Living Hall was a place for guests to relax in the evenings, share the events of the day, and perhaps read or catch up with friends.

Michelle Warren of Biltmore’s floral team created a child’s tree for this room, complete with dolls, toys, and wooden soldiers around the base, ready for the younger set to play with them while their parents indulged in a sing-along or a game of cards.

Humpty Dumpty toy under Christmas tree
A whimsical Humpty Dumpty and other toys under the Third Floor Living Hall Christmas tree

As you enter Third Floor Living Hall, look for a charming scene featuring a table set up with paper, ribbon, and tags, just as if Edith Vanderbilt were wrapping her gifts for the Christmas season!

Other 2019 Christmas at Biltmore highlights:

  • Grand Staircase
    • This elegant Christmas tree is centered under the Grand Staircase Chandelier, making it appear as though the four-story light is the tree topper.
  • Banquet Hall
    • From the 35-foot fresh Fraser fir at one end to the triple fireplaces at the other, the Banquet Hall is a traditional guest favorite and one of the most beloved rooms in Biltmore House.
  • Library
    • Themed around the idea of Christmas Traditions, the Library incorporates traditional colors such as gold, red, green, plaids, and a tartan print.
  • Oak Sitting Room
    • The colorful décor in rich jewel tones of red, cobalt, gold, and green is drawn from the room’s splendid Axminster—the only rug of English origin in Biltmore House.
  • Mrs. Vanderbilt’s Bedroom
    • The tree ornaments are inspired by the Vanderbilts’ courtship which took place in Paris. The room features a soft mix of lilac, amber, and cream colors drawn from the distinctive oval ceiling.
  • Main Kitchen
    • Look for a whimsical gingerbread replica of Biltmore House.

Christmas at Biltmore

Enjoy the daytime celebration November 1, 2019–January 5, 2020, and experience Candlelight Christmas Evenings through January 4, 2020.

Crowdsourcing Biltmore’s 2019 Christmas Wine Labels

Thank you for enjoying this archived information about our 2019 Christmas at Biltmore wine labels!

Ready to pour on the cheer this holiday season? We’re excited to share the process of crowdsourcing our 2019 Christmas at Biltmore® Wine labels!

“In previous years, we held a competition for artists to share their interpretation of what Christmas at Biltmore means to them,” said Jill Whitfield, senior wine marketing manager. “We chose several finalists, then asked our online audience to vote for their favorite design.”

Crowdsourcing for creativity

In 2018, Biltmore Wines decided to shake things up a bit. Instead of asking artists to submit their work, they asked our Facebook followers to help them develop that year’s Christmas label, one step at a time.

It worked so well that we decided to repeat the process of crowdsourcing our 2019 Christmas at Biltmore Wine labels.

Creating mood boards

Mood boards with frosty and cozy themes

Mood boards featuring #Frosty and #Cozy elements

“First, we worked with Biltmore’s art team to create a pair of mood boards,” Jill explained. “One featured #Frosty elements including a palette of cool, wintry colors and silvery metallics. The other was #Cozy, with warmer tones and sparkling gold ornaments. We then posted them on Facebook and asked our fans and followers to vote for their favorite mood.” 

Setting the tone

For the second phase of voting, Lisa Vogel, Art Director, pulled together two “tone” boards so voters could choose between themes representing a #Vintage look represented by an old-fashioned Christmas card and a #Modern look with a clean graphic feel.

Facebook fans liked both of the themes, but their final preference was for #Vintage.

Theme boards with #Modern and #Vintage elements

Boards with #Contemporary and #Vintage themes

Crowd favorite

With the mood and theme decided, it was time to get Asheville artist Jeff Pittman involved in the project. He drew inspiration from the boards to create two representations of Biltmore on which Facebook followers would have the final vote.

Both #Vista and #Reflections were popular, but #Reflections—featuring the west façade of Biltmore House on the hill above the Lagoon—was the winner.

Jeff refined the initial #Reflections painting he created with more detail and a few more festive touches. “Everyone loved both of Jeff Pittman’s offerings” said Lisa, “but I think it may have been the peaceful pair of Canadian geese crossing the Lagoon that made #Reflections such a crowd favorite!”

Paintings showing different views of Biltmore House

Jeff Pittman’s two representations of a Biltmore Christmas scene

Creating original artwork

What happened next?

“Jeff went to work in his studio,” Lisa said, “and created the final artwork that would become the labels for our 2019 Christmas at Biltmore Red Wine and Christmas at Biltmore White Wine.”

Asheville artist Jeff Pitman painting the 2019 Biltmore Christmas Wine label

Jeff Pittman at work on the 2019 Christmas at Biltmore Wine label

The finished label celebrates the natural splendor of this special season at Biltmore

“The voters made it clear what they wanted,” said Jill, “and that’s why crowdsourcing is such a great way to engage your audience—it gives your most loyal followers a voice in what you’re creating for them.”

Finished painting for the 2019 Biltmore Christmas wine label

Finished artwork in Jeff’s studio

Join us at the Winery on the following dates in November and December to meet artist Jeff Pittman and have your bottles of Christmas at Biltmore Red Wine and Christmas at Biltmore White Wine signed by him.

Meet the artist

  • November 8, 4 p.m.–6 p.m.
  • December 13, 4 p.m.–6 p.m.

Pour on the cheer with Biltmore wines

Christmas tree with Biltmore wines and desserts

Choose any of our fine wines for holiday celebrations

Purchase any of our fine wines—including Christmas at Biltmore Red Wine (soft and fruit-forward with flavors of berry and spice to complement holiday dishes including ham, turkey, and blackberry pie à la mode) and Christmas at Biltmore White Wine (fragrant and semi-sweet with flavors of apricot, spice, and citrus to pair with holiday dishes like sweet potato casserole, apple pie, and pumpkin pie)—at estate shops or online